Defem Autocare needed an inventory platform. Three external vendors proposed 50+ features, but user research showed staff just wanted accurate, consistent data — not more features.
Conducted user research with 50+ staff members. Cut vendor feature list by 30% before development. Defined API contracts and SQL schemas first.
Led SQL architecture redesign and indexing. Delivered 8 Power BI executive dashboards with defined SLAs under 10 seconds.
User research before technical decisions saved 30% of development work. Data consistency mattered more to users than feature quantity.